Chief Brand Experience Officer
As Frost Valley’s chief brand experience officer, Amanda is responsible for the external and internal image of Frost Valley YMCA. With an MBA from Temple University and two bachelors degrees from Rowan University, Amanda leads the marketing team, as well as playing a vital role in human resources, service delivery, and other pertinent aspects of the organization. Previously, a writer for an AOL news site, a legal marketing firm, and an environmental blog, Amanda currently contributes to Forbes.com and presents nationally on topics such as marketing, communications, and leadership. As of 2019, Amanda is honored to serve on the YMCA Collective Marketing Initiative, which is the national steering committee on marketing for the Y. In her free time, Amanda works toward her Six Sigma white belt, takes spin classes, and enjoys reading a variety of genres.