Joanna has visited and evaluated hundreds of not-for-profit and private camps in the United States, Canada, Russia, England, and Switzerland. This on-site intensive work is the basis for her unique industry perspective of best business practices that consistently deliver excellence in all facets of operations.
Joanna is passionate about the positive impact that a quality camp experience can have on a child but is concerned about the future of the industry. She is alarmed by the operators who have become casual about the details of their business. Joanna advocates that all directors adhere to a solid business model that guarantees first-class outcome-based experiences, develops personal relationships, and creates financial sustainability and/or profitability.
Ongoing focus groups with children, teens, and parents in day and resident camps have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase, and return.
Through individualized strategies, Joanna has enabled new programs to develop, has assisted troubled businesses in their efforts to survive, and has been instrumental in the continuing success of established camps and year-round operations.
Joanna Warren Smith
President Camp Consulting Services, Ltd.
Workshop Price: $700
You can have a state-of-the-art facility, the best-trained and most caring staff, plus a spectacular location … but without strong numbers of new and returning campers, the experience that you provide will be compromised.
The current competitive marketplace demands proactive strategies to develop new interest in your camp product and to significantly increase retention rates. Unfortunately, in both private and not-for-profit environments, these essential elements are not always prioritized and often happen because of “the way we’ve always done it.” Dangerous assumptions are made that new acquisitions will naturally evolve because you do good business with kids and that campers will automatically come back because they had a good time.
Not so! In order to bring your camp to true capacity, you must be deliberate and intentional about increasing the number of new and old campers that you serve each year.
During this 17-hour intensive workshop, you’ll scrutinize and refine every element of your current promotional routines to create a strategy that will, with diligence, move you to “profitability” and the enviable position of managing wait lists.
STOP the trend of dwindling inquiries and fewer returning campers. REGISTER NOW. Complete your homework assignments, collect all of your current promotional collateral, and open yourself to proven systems and methodologies that will get results. With team input and facilitator guidance, you’ll create your own pragmatic, year-round, step-by-step “blue print for success” that will enable you to secure new acquisitions and increase retention.
1. Reality check to help participants become acutely aware of what they are really doing and not doing to develop new acquisitions and strengthen retention
2. Objectivity to judge their camp’s marketing messages and communication routines against industry standards and parental/camper expectations
3. Techniques with which to implement their new strategic plan to secure more acquisitions and increase retention