2014 Workshop Series

The Building Blocks of Camp
Gender, Development and Mental Health
Team Creation
Marketing/Fundraising
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    Joanna Warren Smith

    10/8 – 10/10: Secure New Acquisitions & Increase Retention Rates!


    10/8 – 10/10: Secure New Acquisitions & Increase Retention Rates!

    Oct 08-10


    About the Speaker Workshop Description Workshop Objective

    Joanna has visited and evaluated hundreds of not-for-profit and private camps in the United States, Canada, Russia, England, and Switzerland. This on-site intensive work is the basis for her unique industry perspective of best business practices that consistently deliver excellence in all facets of operations.

    Joanna is passionate about the positive impact that a quality camp experience can have on a child but is concerned about the future of the industry. She is alarmed by the operators who have become casual about the details of their business. Joanna advocates that all directors adhere to a solid business model that guarantees first-class outcome-based experiences, develops personal relationships, and creates financial sustainability and/or profitability.

    Ongoing focus groups with children, teens, and parents in day and resident camps have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase, and return.

    Through individualized strategies, Joanna has enabled new programs to develop, has assisted troubled businesses in their efforts to survive, and has been instrumental in the continuing success of established camps and year-round operations.


    E: campconsulting@verizon.net   P: 310-451-1876
    A: 1544 Seventh Street, #11 Santa Monica, CA 90401

    Joanna Warren Smith
    President Camp Consulting Services, Ltd.

     

    Workshop Price: $700

    You can have a state-of-the-art facility, the best-trained and most caring staff, plus a spectacular location … but without strong numbers of new and returning campers, the experience that you provide will be compromised.

    The current competitive marketplace demands proactive strategies to develop new interest in your camp product and to significantly increase retention rates. Unfortunately, in both private and not-for-profit environments, these essential elements are not always prioritized and often happen because of “the way we’ve always done it.” Dangerous assumptions are made that new acquisitions will naturally evolve because you do good business with kids and that campers will automatically come back because they had a good time.

    Not so! In order to bring your camp to true capacity, you must be deliberate and intentional about increasing the number of new and old campers that you serve each year.

    During this 17-hour intensive workshop, you’ll scrutinize and refine every element of your current promotional routines to create a strategy that will, with diligence, move you to “profitability” and the enviable position of managing wait lists.

    STOP the trend of dwindling inquiries and fewer returning campers. REGISTER NOW. Complete your homework assignments, collect all of your current promotional collateral, and open yourself to proven systems and methodologies that will get results. With team input and facilitator guidance, you’ll create your own pragmatic, year-round, step-by-step “blue print for success” that will enable you to secure new acquisitions and increase retention.

    1. Reality check to help participants become acutely aware of what they are really doing and not doing to develop new acquisitions and strengthen retention

    2. Objectivity to judge their camp’s marketing messages and communication routines against industry standards and parental/camper expectations

    3. Techniques with which to implement their new strategic plan to secure more acquisitions and increase retention

    Intended Audience

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    Steve Maguire, M.ED.

    10/27 – 10/29: Nuts and Bolts: 150 ways to improve your summer camp/summer program


    10/27 – 10/29: Nuts and Bolts: 150 ways to improve your summer camp/summer program

    Oct 27-29


    About the Speaker Workshop Description Workshop Objective

    Steve Maguire has tremendous expertise in the fields of education, summer camp and recreation organizations.  He earned his BS in Education from Plymouth State University with a concentration in special education.  He earned his Master’s degree in Teaching and Curriculum from Fitchburg State University. Steve has been involved with camps for over twenty years as a camper, staff member, and now consultant and staff trainer. He has trained and consulted with over 500 camps and recreation departments in North America over the last 9 years!

    Steve grew up in Burlington, Massachusetts and attended day camp there as a child. He went on to direct traditional resident camps and day camps and is currently a full time public school teacher in Scituate, Massachusetts, where he teaches multiple science electives.

    When he’s not spending time at home with his wife Jessica, sons Nolan (3) Emmitt (1),  daughter Greta (4 months), and Frances (Chocolate Lab 6 years) he travels the globe as a professional speaker. He has been invited to deliver numerous keynotes and educational sessions at professional conferences, training events, and independent schools. Steve has also presented educational workshops to thousands of camp staff across the US since he began his business in 2004.

    He is known for and builds his business upon his “no nonsense, tell it like it is” approach to working with staff and kids.


    E: goturnstone@gmail.com   P: 781.556.1206
    A: 24 Hatchet Rock Road Scituate, MA 02066

    Steve Maguire, M.ED.
    Professional Speaker and summer camp consultant. Owner, Go Turnstone!

     

    Workshop Price: $700

    This highly interactive, fun and engaging event will combine Steve’s “No nonsense,  tell it like is” approach with his field experience of working with over 500 camps in North America over the last 9 years.  No one has “seen it all”, but Steve has seen a lot in his training experiences.  These will be the best practices and most meaningful improvements you can implement at your camp in the summer of 2014.  We will cover it all!  Staff training, meetings, hiring, firing, physical plant, infrastructure, staff issues, working on the “big picture” of camp and the “little things” that make camp magical, programming and much more!

    1. To expose camps to what other camps in the industry are doing and how they approach common issues and successes

    2. To engage everyone in some pragmatic approaches to use immediately in the summer of 2014.

    3. To provide a simple template for camps to use moving forward of how to assess themselves and make their camps better in the future.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Business/Operations
    • Conference/Retreats
    • Owner/Executive/CEO
    • Financial Development
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
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    Michael G. Thompson, Ph.D.

    11/3 – 11/5: Child Development at Camp


    11/3 – 11/5: Child Development at Camp

    Nov 03-05


    About the Speaker Workshop Description Workshop Objective

    Michael Thompson, Ph.D. is a consultant, author and psychologist specializing in children and families. He is the supervising psychologist for the Belmont Hill School and has worked in more than seven hundred schools across the United States, as well as in international schools in Central America, Europe, Africa and Asia. He writes on issues and topics that help parents understand the complex journey of children through school, from Kindergarten through senior year.

    Dr. Thompson’s has authored many best-selling books like Homesick and Happy: How Time Away From Parents Can Help a Child Grow, Best Friends/Worst Enemies: Understanding the Social Worlds of Children, Pressured Child: Helping Your Child Achieve Success in School and in Life.

    Dr. Thompson is a past member of the board of the American Camping Association and is on the Advisory Board of Parent Magazine. Dr. Thompson lives in Arlington, Massachusetts.

    A dedicated speaker and traveler, Dr. Thompson has appeared on The Today Show, The Oprah Winfrey Show, ABC 20/20, CBS 60 Minutes, The Early Show and Good Morning America. He has been quoted in the New York Times, The Washington Post, Newsweek, Time and U.S. News and World Report and has been a guest on NPR’s “Morning Edition” with Susan Stamberg, “Talk of the Nation” with Ray Suarez and the Diane Rhem Show. He wrote, narrated and hosted a two-hour PBS documentary entitled “Raising Cain” that was broadcast nationally in 2006.


    E: michaelthompson.phd@gmail.com   P: 781-646-5230
    A: 34 Robin Hood Road Arlington, MA 02474

    Michael G. Thompson, Ph.D.

     

    Workshop Price: $900

    Perhaps the strongest argument that can be made for the camp experience, particularly the residential camp experience, is that it helps children to grow and develop in ways that they might not be able to grow at home or in school.  They grow in confidence, in independence, in a sense of responsibility and, more than anything, their sense of identity.

    In this workshop Dr. Thompson will discuss the impact of camp on the social development of children, on why camp may be particularly important for the psychology of boys and the way in which camp contributes to the development of children’s character and social lives.  His observations will be drawn from his writings on boys (Raising Cain and It’s a Boy!) and his writing on the social worlds of children (Best Friends, Worst Enemies) and his own observations about camp (Homesick and Happy).

    1. Participants will learn more about child development of children ages 7 to 17, as well as young adults.

    2. Participants will learn about the development of friendships and the way in which children develop the capacity for mutuality and reciprocity through interactions with friends. They will also become acquainted with the concept of popularity, the way in which children rank order each other from “very popular” to “rejected-aggressive” and they will learn about supporting socially isolated children.

    3. Participants will learn how to recognize and manage different types of homesickness. They will also develop a deeper understanding of parental fears and anxieties and how to manage them.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Owner/Executive/CEO
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
  • view workshop

    Bob Ditter

    11/5 – 11/7: Who’s Watching the Kids Watching the Kids?


    11/5 – 11/7: Who’s Watching the Kids Watching the Kids?

    Nov 05-07


    About the Speaker Workshop Description Workshop Objective

    Bob Ditter is a well regarded child, adolescent and family therapist from Boston, Massachusetts. He is a nationally recognized trainer and consultant and works with organizations that work with young people. His clients have included Sea World, the Disney Channel, the Salvation Army, Girls Scouts of America, YMCA, American Camp Association, Jewish Community Centers, Camp Fire USA, Children’s Oncology Camps of America, the Crohn’s and Colitis Foundation of America, private and public schools and others. He has appeared on the “ABC Evening News with Peter Jennings,” “Good Morning America” and twice on NBC’s “The Today Show.” He has been quoted in The New York Times, Parent Magazine, the Ladies Home Journal, Money Magazine and USA Today. Sports Illustrated called him “…camping’s most articulate spokesman” because of his work with children’s summer camps since 1982. He has visited over 600 summer camps in the United States and has authored four books for camp professionals and 14 brand new training DVDs. He is best known in camp circles as the author of the popular column, “In the Trenches,” which has appeared regularly in Camping Magazine since 1987.


    P: 617-438-3020
    A: 72 Montgomery Street, Boston, MA 02116

    Bob Ditter
    M.ED., LCSW

     

    Workshop Price: $700

    Supervising staff performance is the most important and effective way camps have for insuring the quality and safety of their programs. To be effective supervisors your mid-level staff members need to know how to provide constructive, focused feedback to staff that doesn’t create resentment or separation. Few camps offer formal skills training beyond what their Head Staff glean while “on the job.” Furthermore, the culture today’s young leaders grow up in is often not one that either values or encourages meaningful conversation. In her essay, “Alone Together: Why We Expect More from Technology and Less from Each Other,” Sherry Turkle, an MIT Professor of Psychology who studies the effects of mobile technology on communication, makes the compelling argument that in our compulsive, ubiquitous use of mobile electronics we have sacrificed meaningful communication for mere (electronic) connection. “Face-to-face conversation,” Turkle writes, “is messy. It unfolds slowly and takes practice. Connecting in ‘sips’ may work for gathering discrete bits of information…but connecting in bits doesn’t work very well when it comes to understanding and knowing one another well.” As a result many Head Staff are less equipped to engage in skillful communication than even just a few years ago.

    METHODOLOGY

    The methodology uses an intensive day and includes the following:

    1. Case studies
    2. Interactive discussion and the use of real examples to illustrate concepts or use of language and tools
    3. Intensive role-playing with constructive feedback about technique and language from me and from the group.

    1. Learn the four essential components of effective communication (whether with children, staff, parents or colleagues).

    2. Learn the most common mistakes Supervisors make with staff.

    3. Learn at least five additional specific, powerful practices for addressing staff performance, including specific language that makes a positive difference, including Bob’s new technique, “Pop Quiz!”

    Intended Audience

  • view workshop

    Mark Pooler and Patrick Connelly

    11/10 – 11/12: Building a Better Day Camp


    11/10 – 11/12: Building a Better Day Camp

    Nov 10-12


    About the Speaker Workshop Description Workshop Objective

    Connecticut Camp Guys is a professional consulting group that focuses on camp consulting, camp trainings, professional workshops, teambuilding sessions, leadership workshops, and inspiring keynote addresses. Our mission: To provide innovative and entertaining learning experiences which promote energy, passion, and fun! Both Mark and Patrick have over 30 years camping and training experience combined and have presented at hundreds of conferences and camps across America.


    E: mpooler@ctcampguys.com   P: 860-919-7599

    Mark Pooler and Patrick Connelly
    CT Camp Guys Consulting Group

     

    Workshop Price: $700

    This session will explore some of the best practices and developing trends in camping today and how you can implement them back at your day camp. We will also be conducting an evaluation of your current program offerings and making recommendations on improvements in staffing, activities, facilities and marketing/promotion, as well as sharing tricks of the trade that have proved successful at many camps across the country.

    1. Share with participants some of the best practices and developing trends in day camping

    2. Perform a self-evaluation of your program to determine strengths and weaknesses, allowing time for solutions to be developed for challenge areas

    3. Provide ideas and tips that have proved successful at other day camps in the areas of staffing, programming, facility development, marketing/promotion and more.

    Intended Audience

    • Day Camp
    • Non-profit
    • Private
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    Scott Arizala

    12/1 – 12/3: Staff Training: Inception to Implementation


    12/1 – 12/3: Staff Training: Inception to Implementation

    Dec 01-03


    About the Speaker Workshop Description Workshop Objective

    Scott is one of the leading experts and premier trainers on kids, staff, and the experience of summer camp. He has been involved with camps and youth development for over 30 years as a camper, counselor, director, and consultant. As a professional speaker and international trainer, he has given keynotes, workshops, and educational sessions at numerous professional conferences, training events, and with organizations. He is currently the CEO of The Camp Counselor, a consulting and training company working with hundreds of camps and thousands of staff and administrators across the country. He is the camp director for Camp Tall Tree, a resident camp for kids with unique challenges; Dragonfly Forest, a resident camp for kids with serious illnesses and disorders in the Philadelphia area; and Camp Kesem, a student-run national organization delivering camp for kids who have been affected by a parents’ cancer. He is a pioneering contributor to Expert Online Training, the world’s leader in online training for youth development and is the award-winning author of the best-selling book on summer camp, S’more Than Camp.


    E: scott@thecampcounselor.com   P: 734-657-0057
    A: 943 Lennox St. Ann Arbor, MI 48103

    Scott Arizala
    Consultant & Trainer - The Camp Counselor

     

    Workshop Price: $700

    Every organization and program needs to provide some sort of training for staff members to be able to deliver program objectives to participants. Training is arguably the most important thing any organization could do to fulfill its mission. In this workshop Scott will breakdown the development of staff training from creating goals and objectives through implementation. We will work on the components of orientation and training to better fit with your organization’s mission, goals, and philosophy. Finally, we will put it all together through developing the best facilitation and implementation strategies and practices. Quality teaching and training, directing behavior, and developing a high standard of knowledge is the main objective, and this workshop will give you the key components and the fundamental strategies for delivering it. Come prepared with your training schedule, content, ideas, and questions. Each participant can expect to workshop their individual training and goals in the large group, small groups, and one-on-one.

    1. Develop individual specific goals and objectives for staff training

    2. Breakdown sessions, content, and ideas to see where the individual goals are met or need more support

    3. Develop, share, and brainstorm the best ways to train staff members to best effect their behavior and knowledge

    Intended Audience

    • Day Camp
    • Resident Camp
    • Teambuilding
    • Non-Profit
    • Private
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    Kim Aycock

    12/3 – 12/5: Keys to Creating a Great Staff Culture


    12/3 – 12/5: Keys to Creating a Great Staff Culture

    Dec 03-05


    About the Speaker Workshop Description Workshop Objective

    Kim Aycock, MST, has 25+ years of experience blending the skills of a master teacher with the knowledge of a seasoned camp expert. She trains camp staff at all levels and speaks professionally at regional and national conferences. Kim has the ability to connect with and motivate learners of all ages through her interactive and innovative presentations. Kim is an ACA Subject Matter Expert and facilitates webinars on staff-related topics and contributes regularly to Camping Magazine.


    E: info@kimaycock.com   P: 601-832-6223
    A: 2350 William ST Augusta, GA 30904

    Kim Aycock
    Camp 2 Campus Learning Solutions

     

    Workshop Price: $700

    This session will take an in-depth look at various aspects of staff culture including building community, communication, support and ongoing training, appreciation, promotion/retention…just to name a few! These facets of staff culture will be examined from the perspective of new and veteran seasonal staff as they cycle through each phase of a typical camp year. Seize the opportunity to learn tips from some of the most respected workplaces on Fortune 100’s “List of Best Places to Work” in addition to sharing best practices and brainstorming new ideas. Leave with ways to create a positive staff experience that will ultimately benefit your campers (happy staff = happy campers)!

    1. Recognize the ideals of some of the most respected workplaces through various examples and case studies

    2. Transfer best practices associated with staff culture from workplace examples to the seasonal camp staff experience (including building community, communication, support and ongoing training, appreciation, promotion/retention, etc.) through speaker examples and sharing/brainstorming ideas with other participants

    3. Develop a plan/calendar incorporating workplace ideals, best practices, and new ideas for each phase of a typical camp year in order create a positive staff experience that will ultimately benefit the campers

    Intended Audience

    • Day Camp
    • Owner/Executive/CEO
    • Resident Camp
    • Non Profit
    • Private
    • Staff Director
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    Travis Allison

    12/8 – 12/10: Social Media Marketing for Camps


    12/8 – 12/10: Social Media Marketing for Camps

    Dec 08-10


    About the Speaker Workshop Description Workshop Objective

    Travis is a former executive director of five summer camps and now works as an online marketing strategy advisor who specializes in the private school and summer camp industries.
    Travis produces the CampHacker.tv podcasts and blog, the Scott Arizala Show, and manages the Summer Camp Professionals group on Facebook.
    His motto: Consume Less and Create More


    E: travis@socialcatalyst.ca   P: 519.931.2165 or 519.532.7366 (mobile)
    A: 1077 Elora Road, Woodstock, ON, N4S 5L9, Canada

    Travis Allison
    Social Catalyst Inc.

     

    Workshop Price: $700

    Being effective as an online summer camp marketer is incredibly stressful. If you feel overwhelmed by all of the things you “should” be doing with you website and social media, you are not alone.

    There is a solution.

    In this 2.5-day course Travis will take you through the complete CampHacker marketing coaching program. You will work through The Catalyst Playbook (a $750 value) and create your camp’s One Page Social Media Strategy. You will also have a plan to increase the number of referrals you get from your current families (every camp’s best source of new clients). This course is a mix of lecture-style presentations and hands-on experience.

    Camp professionals who take the “Social Media Marketing for Camps” course will return to work with an 18-month marketing plan and a solid understanding of how to find more great campers.

    1. An understanding of what online marketing tools are most effective (in terms of time and money)

    2. Develop an professional online marketing strategy that includes: how to target the right families, how to maximize your time and creating your own marketing magic with the most effective tool used in business

    3. Send each participant home with a Capture and Creation Plan for the following 18 months.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Business/Operations
    • Conference/Retreats
    • Owner/Executive/CEO
    • Financial Development
    • Resident Camp
    • Non-profit
    • Private
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    Beth Allison

    12/10 – 12/12: Empowering Teens to Take a S.T.A.N.D and Leave a L.E.G.A.C.Y


    12/10 – 12/12: Empowering Teens to Take a S.T.A.N.D and Leave a L.E.G.A.C.Y

    Dec 10-12


    About the Speaker Workshop Description Workshop Objective

    With over 30 years of camping experience, Beth Allison has been a camp director and executive director for over 15 years. She is now the co-owner of CampHacker, an organization which builds community by providing leadership and personal development training. Her passion is inspiring teens to become their best selves and make a difference.


    E: beth@walkingmaverick.com   P: 519-532-7366
    A: 1077 Elora Rd., Woodstock, ON, N4S 5L9, Canada

    Beth Allison
    Co-Owner, Walking Maverick Consulting

     

    Workshop Price: $700

    This intensive experiential workshop is for camping professionals who are passionate about making an impact on the lives of teens. Learn effective strategies and practical applications to develop leaders eager to live their lives with a purpose.

    1. Help participants to fully understand the challenges teens face and the world they must navigate.

    2. Give participants the tools to better understand the different types of teens and their behaviors in order to build strong foundations of self-esteem, kindness and integrity.

    3. Train participants to create environments and programs which will empower teens to leave their mark and change the world.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Conference/Retreats
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
  • view workshop

    Steve Maguire, M.ED.

    10/27 – 10/29: Nuts and Bolts: 150 ways to improve your summer camp/summer program


    10/27 – 10/29: Nuts and Bolts: 150 ways to improve your summer camp/summer program

    Oct 27-29


    About the Speaker Workshop Description Workshop Objective

    Steve Maguire has tremendous expertise in the fields of education, summer camp and recreation organizations.  He earned his BS in Education from Plymouth State University with a concentration in special education.  He earned his Master’s degree in Teaching and Curriculum from Fitchburg State University. Steve has been involved with camps for over twenty years as a camper, staff member, and now consultant and staff trainer. He has trained and consulted with over 500 camps and recreation departments in North America over the last 9 years!

    Steve grew up in Burlington, Massachusetts and attended day camp there as a child. He went on to direct traditional resident camps and day camps and is currently a full time public school teacher in Scituate, Massachusetts, where he teaches multiple science electives.

    When he’s not spending time at home with his wife Jessica, sons Nolan (3) Emmitt (1),  daughter Greta (4 months), and Frances (Chocolate Lab 6 years) he travels the globe as a professional speaker. He has been invited to deliver numerous keynotes and educational sessions at professional conferences, training events, and independent schools. Steve has also presented educational workshops to thousands of camp staff across the US since he began his business in 2004.

    He is known for and builds his business upon his “no nonsense, tell it like it is” approach to working with staff and kids.


    E: goturnstone@gmail.com   P: 781.556.1206
    A: 24 Hatchet Rock Road Scituate, MA 02066

    Steve Maguire, M.ED.
    Professional Speaker and summer camp consultant. Owner, Go Turnstone!

     

    Workshop Price: $700

    This highly interactive, fun and engaging event will combine Steve’s “No nonsense,  tell it like is” approach with his field experience of working with over 500 camps in North America over the last 9 years.  No one has “seen it all”, but Steve has seen a lot in his training experiences.  These will be the best practices and most meaningful improvements you can implement at your camp in the summer of 2014.  We will cover it all!  Staff training, meetings, hiring, firing, physical plant, infrastructure, staff issues, working on the “big picture” of camp and the “little things” that make camp magical, programming and much more!

    1. To expose camps to what other camps in the industry are doing and how they approach common issues and successes

    2. To engage everyone in some pragmatic approaches to use immediately in the summer of 2014.

    3. To provide a simple template for camps to use moving forward of how to assess themselves and make their camps better in the future.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Business/Operations
    • Conference/Retreats
    • Owner/Executive/CEO
    • Financial Development
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
  • view workshop

    Bob Ditter

    11/5 – 11/7: Who’s Watching the Kids Watching the Kids?


    11/5 – 11/7: Who’s Watching the Kids Watching the Kids?

    Nov 05-07


    About the Speaker Workshop Description Workshop Objective

    Bob Ditter is a well regarded child, adolescent and family therapist from Boston, Massachusetts. He is a nationally recognized trainer and consultant and works with organizations that work with young people. His clients have included Sea World, the Disney Channel, the Salvation Army, Girls Scouts of America, YMCA, American Camp Association, Jewish Community Centers, Camp Fire USA, Children’s Oncology Camps of America, the Crohn’s and Colitis Foundation of America, private and public schools and others. He has appeared on the “ABC Evening News with Peter Jennings,” “Good Morning America” and twice on NBC’s “The Today Show.” He has been quoted in The New York Times, Parent Magazine, the Ladies Home Journal, Money Magazine and USA Today. Sports Illustrated called him “…camping’s most articulate spokesman” because of his work with children’s summer camps since 1982. He has visited over 600 summer camps in the United States and has authored four books for camp professionals and 14 brand new training DVDs. He is best known in camp circles as the author of the popular column, “In the Trenches,” which has appeared regularly in Camping Magazine since 1987.


    P: 617-438-3020
    A: 72 Montgomery Street, Boston, MA 02116

    Bob Ditter
    M.ED., LCSW

     

    Workshop Price: $700

    Supervising staff performance is the most important and effective way camps have for insuring the quality and safety of their programs. To be effective supervisors your mid-level staff members need to know how to provide constructive, focused feedback to staff that doesn’t create resentment or separation. Few camps offer formal skills training beyond what their Head Staff glean while “on the job.” Furthermore, the culture today’s young leaders grow up in is often not one that either values or encourages meaningful conversation. In her essay, “Alone Together: Why We Expect More from Technology and Less from Each Other,” Sherry Turkle, an MIT Professor of Psychology who studies the effects of mobile technology on communication, makes the compelling argument that in our compulsive, ubiquitous use of mobile electronics we have sacrificed meaningful communication for mere (electronic) connection. “Face-to-face conversation,” Turkle writes, “is messy. It unfolds slowly and takes practice. Connecting in ‘sips’ may work for gathering discrete bits of information…but connecting in bits doesn’t work very well when it comes to understanding and knowing one another well.” As a result many Head Staff are less equipped to engage in skillful communication than even just a few years ago.

    METHODOLOGY

    The methodology uses an intensive day and includes the following:

    1. Case studies
    2. Interactive discussion and the use of real examples to illustrate concepts or use of language and tools
    3. Intensive role-playing with constructive feedback about technique and language from me and from the group.

    1. Learn the four essential components of effective communication (whether with children, staff, parents or colleagues).

    2. Learn the most common mistakes Supervisors make with staff.

    3. Learn at least five additional specific, powerful practices for addressing staff performance, including specific language that makes a positive difference, including Bob’s new technique, “Pop Quiz!”

    Intended Audience

  • view workshop

    Mark Pooler and Patrick Connelly

    11/10 – 11/12: Building a Better Day Camp


    11/10 – 11/12: Building a Better Day Camp

    Nov 10-12


    About the Speaker Workshop Description Workshop Objective

    Connecticut Camp Guys is a professional consulting group that focuses on camp consulting, camp trainings, professional workshops, teambuilding sessions, leadership workshops, and inspiring keynote addresses. Our mission: To provide innovative and entertaining learning experiences which promote energy, passion, and fun! Both Mark and Patrick have over 30 years camping and training experience combined and have presented at hundreds of conferences and camps across America.


    E: mpooler@ctcampguys.com   P: 860-919-7599

    Mark Pooler and Patrick Connelly
    CT Camp Guys Consulting Group

     

    Workshop Price: $700

    This session will explore some of the best practices and developing trends in camping today and how you can implement them back at your day camp. We will also be conducting an evaluation of your current program offerings and making recommendations on improvements in staffing, activities, facilities and marketing/promotion, as well as sharing tricks of the trade that have proved successful at many camps across the country.

    1. Share with participants some of the best practices and developing trends in day camping

    2. Perform a self-evaluation of your program to determine strengths and weaknesses, allowing time for solutions to be developed for challenge areas

    3. Provide ideas and tips that have proved successful at other day camps in the areas of staffing, programming, facility development, marketing/promotion and more.

    Intended Audience

    • Day Camp
    • Non-profit
    • Private
  • view workshop

    Michael G. Thompson, Ph.D.

    11/3 – 11/5: Child Development at Camp


    11/3 – 11/5: Child Development at Camp

    Nov 03-05


    About the Speaker Workshop Description Workshop Objective

    Michael Thompson, Ph.D. is a consultant, author and psychologist specializing in children and families. He is the supervising psychologist for the Belmont Hill School and has worked in more than seven hundred schools across the United States, as well as in international schools in Central America, Europe, Africa and Asia. He writes on issues and topics that help parents understand the complex journey of children through school, from Kindergarten through senior year.

    Dr. Thompson’s has authored many best-selling books like Homesick and Happy: How Time Away From Parents Can Help a Child Grow, Best Friends/Worst Enemies: Understanding the Social Worlds of Children, Pressured Child: Helping Your Child Achieve Success in School and in Life.

    Dr. Thompson is a past member of the board of the American Camping Association and is on the Advisory Board of Parent Magazine. Dr. Thompson lives in Arlington, Massachusetts.

    A dedicated speaker and traveler, Dr. Thompson has appeared on The Today Show, The Oprah Winfrey Show, ABC 20/20, CBS 60 Minutes, The Early Show and Good Morning America. He has been quoted in the New York Times, The Washington Post, Newsweek, Time and U.S. News and World Report and has been a guest on NPR’s “Morning Edition” with Susan Stamberg, “Talk of the Nation” with Ray Suarez and the Diane Rhem Show. He wrote, narrated and hosted a two-hour PBS documentary entitled “Raising Cain” that was broadcast nationally in 2006.


    E: michaelthompson.phd@gmail.com   P: 781-646-5230
    A: 34 Robin Hood Road Arlington, MA 02474

    Michael G. Thompson, Ph.D.

     

    Workshop Price: $900

    Perhaps the strongest argument that can be made for the camp experience, particularly the residential camp experience, is that it helps children to grow and develop in ways that they might not be able to grow at home or in school.  They grow in confidence, in independence, in a sense of responsibility and, more than anything, their sense of identity.

    In this workshop Dr. Thompson will discuss the impact of camp on the social development of children, on why camp may be particularly important for the psychology of boys and the way in which camp contributes to the development of children’s character and social lives.  His observations will be drawn from his writings on boys (Raising Cain and It’s a Boy!) and his writing on the social worlds of children (Best Friends, Worst Enemies) and his own observations about camp (Homesick and Happy).

    1. Participants will learn more about child development of children ages 7 to 17, as well as young adults.

    2. Participants will learn about the development of friendships and the way in which children develop the capacity for mutuality and reciprocity through interactions with friends. They will also become acquainted with the concept of popularity, the way in which children rank order each other from “very popular” to “rejected-aggressive” and they will learn about supporting socially isolated children.

    3. Participants will learn how to recognize and manage different types of homesickness. They will also develop a deeper understanding of parental fears and anxieties and how to manage them.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Owner/Executive/CEO
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
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    Beth Allison

    12/10 – 12/12: Empowering Teens to Take a S.T.A.N.D and Leave a L.E.G.A.C.Y


    12/10 – 12/12: Empowering Teens to Take a S.T.A.N.D and Leave a L.E.G.A.C.Y

    Dec 10-12


    About the Speaker Workshop Description Workshop Objective

    With over 30 years of camping experience, Beth Allison has been a camp director and executive director for over 15 years. She is now the co-owner of CampHacker, an organization which builds community by providing leadership and personal development training. Her passion is inspiring teens to become their best selves and make a difference.


    E: beth@walkingmaverick.com   P: 519-532-7366
    A: 1077 Elora Rd., Woodstock, ON, N4S 5L9, Canada

    Beth Allison
    Co-Owner, Walking Maverick Consulting

     

    Workshop Price: $700

    This intensive experiential workshop is for camping professionals who are passionate about making an impact on the lives of teens. Learn effective strategies and practical applications to develop leaders eager to live their lives with a purpose.

    1. Help participants to fully understand the challenges teens face and the world they must navigate.

    2. Give participants the tools to better understand the different types of teens and their behaviors in order to build strong foundations of self-esteem, kindness and integrity.

    3. Train participants to create environments and programs which will empower teens to leave their mark and change the world.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Conference/Retreats
    • Resident Camp
    • Team Building
    • Non-profit
    • Private
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    Scott Arizala

    12/1 – 12/3: Staff Training: Inception to Implementation


    12/1 – 12/3: Staff Training: Inception to Implementation

    Dec 01-03


    About the Speaker Workshop Description Workshop Objective

    Scott is one of the leading experts and premier trainers on kids, staff, and the experience of summer camp. He has been involved with camps and youth development for over 30 years as a camper, counselor, director, and consultant. As a professional speaker and international trainer, he has given keynotes, workshops, and educational sessions at numerous professional conferences, training events, and with organizations. He is currently the CEO of The Camp Counselor, a consulting and training company working with hundreds of camps and thousands of staff and administrators across the country. He is the camp director for Camp Tall Tree, a resident camp for kids with unique challenges; Dragonfly Forest, a resident camp for kids with serious illnesses and disorders in the Philadelphia area; and Camp Kesem, a student-run national organization delivering camp for kids who have been affected by a parents’ cancer. He is a pioneering contributor to Expert Online Training, the world’s leader in online training for youth development and is the award-winning author of the best-selling book on summer camp, S’more Than Camp.


    E: scott@thecampcounselor.com   P: 734-657-0057
    A: 943 Lennox St. Ann Arbor, MI 48103

    Scott Arizala
    Consultant & Trainer - The Camp Counselor

     

    Workshop Price: $700

    Every organization and program needs to provide some sort of training for staff members to be able to deliver program objectives to participants. Training is arguably the most important thing any organization could do to fulfill its mission. In this workshop Scott will breakdown the development of staff training from creating goals and objectives through implementation. We will work on the components of orientation and training to better fit with your organization’s mission, goals, and philosophy. Finally, we will put it all together through developing the best facilitation and implementation strategies and practices. Quality teaching and training, directing behavior, and developing a high standard of knowledge is the main objective, and this workshop will give you the key components and the fundamental strategies for delivering it. Come prepared with your training schedule, content, ideas, and questions. Each participant can expect to workshop their individual training and goals in the large group, small groups, and one-on-one.

    1. Develop individual specific goals and objectives for staff training

    2. Breakdown sessions, content, and ideas to see where the individual goals are met or need more support

    3. Develop, share, and brainstorm the best ways to train staff members to best effect their behavior and knowledge

    Intended Audience

    • Day Camp
    • Resident Camp
    • Teambuilding
    • Non-Profit
    • Private
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    Kim Aycock

    12/3 – 12/5: Keys to Creating a Great Staff Culture


    12/3 – 12/5: Keys to Creating a Great Staff Culture

    Dec 03-05


    About the Speaker Workshop Description Workshop Objective

    Kim Aycock, MST, has 25+ years of experience blending the skills of a master teacher with the knowledge of a seasoned camp expert. She trains camp staff at all levels and speaks professionally at regional and national conferences. Kim has the ability to connect with and motivate learners of all ages through her interactive and innovative presentations. Kim is an ACA Subject Matter Expert and facilitates webinars on staff-related topics and contributes regularly to Camping Magazine.


    E: info@kimaycock.com   P: 601-832-6223
    A: 2350 William ST Augusta, GA 30904

    Kim Aycock
    Camp 2 Campus Learning Solutions

     

    Workshop Price: $700

    This session will take an in-depth look at various aspects of staff culture including building community, communication, support and ongoing training, appreciation, promotion/retention…just to name a few! These facets of staff culture will be examined from the perspective of new and veteran seasonal staff as they cycle through each phase of a typical camp year. Seize the opportunity to learn tips from some of the most respected workplaces on Fortune 100’s “List of Best Places to Work” in addition to sharing best practices and brainstorming new ideas. Leave with ways to create a positive staff experience that will ultimately benefit your campers (happy staff = happy campers)!

    1. Recognize the ideals of some of the most respected workplaces through various examples and case studies

    2. Transfer best practices associated with staff culture from workplace examples to the seasonal camp staff experience (including building community, communication, support and ongoing training, appreciation, promotion/retention, etc.) through speaker examples and sharing/brainstorming ideas with other participants

    3. Develop a plan/calendar incorporating workplace ideals, best practices, and new ideas for each phase of a typical camp year in order create a positive staff experience that will ultimately benefit the campers

    Intended Audience

    • Day Camp
    • Owner/Executive/CEO
    • Resident Camp
    • Non Profit
    • Private
    • Staff Director
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    Joanna Warren Smith

    10/8 – 10/10: Secure New Acquisitions & Increase Retention Rates!


    10/8 – 10/10: Secure New Acquisitions & Increase Retention Rates!

    Oct 08-10


    About the Speaker Workshop Description Workshop Objective

    Joanna has visited and evaluated hundreds of not-for-profit and private camps in the United States, Canada, Russia, England, and Switzerland. This on-site intensive work is the basis for her unique industry perspective of best business practices that consistently deliver excellence in all facets of operations.

    Joanna is passionate about the positive impact that a quality camp experience can have on a child but is concerned about the future of the industry. She is alarmed by the operators who have become casual about the details of their business. Joanna advocates that all directors adhere to a solid business model that guarantees first-class outcome-based experiences, develops personal relationships, and creates financial sustainability and/or profitability.

    Ongoing focus groups with children, teens, and parents in day and resident camps have enabled Joanna to understand their expectations of camp, what motivates families to inquire, purchase, and return.

    Through individualized strategies, Joanna has enabled new programs to develop, has assisted troubled businesses in their efforts to survive, and has been instrumental in the continuing success of established camps and year-round operations.


    E: campconsulting@verizon.net   P: 310-451-1876
    A: 1544 Seventh Street, #11 Santa Monica, CA 90401

    Joanna Warren Smith
    President Camp Consulting Services, Ltd.

     

    Workshop Price: $700

    You can have a state-of-the-art facility, the best-trained and most caring staff, plus a spectacular location … but without strong numbers of new and returning campers, the experience that you provide will be compromised.

    The current competitive marketplace demands proactive strategies to develop new interest in your camp product and to significantly increase retention rates. Unfortunately, in both private and not-for-profit environments, these essential elements are not always prioritized and often happen because of “the way we’ve always done it.” Dangerous assumptions are made that new acquisitions will naturally evolve because you do good business with kids and that campers will automatically come back because they had a good time.

    Not so! In order to bring your camp to true capacity, you must be deliberate and intentional about increasing the number of new and old campers that you serve each year.

    During this 17-hour intensive workshop, you’ll scrutinize and refine every element of your current promotional routines to create a strategy that will, with diligence, move you to “profitability” and the enviable position of managing wait lists.

    STOP the trend of dwindling inquiries and fewer returning campers. REGISTER NOW. Complete your homework assignments, collect all of your current promotional collateral, and open yourself to proven systems and methodologies that will get results. With team input and facilitator guidance, you’ll create your own pragmatic, year-round, step-by-step “blue print for success” that will enable you to secure new acquisitions and increase retention.

    1. Reality check to help participants become acutely aware of what they are really doing and not doing to develop new acquisitions and strengthen retention

    2. Objectivity to judge their camp’s marketing messages and communication routines against industry standards and parental/camper expectations

    3. Techniques with which to implement their new strategic plan to secure more acquisitions and increase retention

    Intended Audience

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    Travis Allison

    12/8 – 12/10: Social Media Marketing for Camps


    12/8 – 12/10: Social Media Marketing for Camps

    Dec 08-10


    About the Speaker Workshop Description Workshop Objective

    Travis is a former executive director of five summer camps and now works as an online marketing strategy advisor who specializes in the private school and summer camp industries.
    Travis produces the CampHacker.tv podcasts and blog, the Scott Arizala Show, and manages the Summer Camp Professionals group on Facebook.
    His motto: Consume Less and Create More


    E: travis@socialcatalyst.ca   P: 519.931.2165 or 519.532.7366 (mobile)
    A: 1077 Elora Road, Woodstock, ON, N4S 5L9, Canada

    Travis Allison
    Social Catalyst Inc.

     

    Workshop Price: $700

    Being effective as an online summer camp marketer is incredibly stressful. If you feel overwhelmed by all of the things you “should” be doing with you website and social media, you are not alone.

    There is a solution.

    In this 2.5-day course Travis will take you through the complete CampHacker marketing coaching program. You will work through The Catalyst Playbook (a $750 value) and create your camp’s One Page Social Media Strategy. You will also have a plan to increase the number of referrals you get from your current families (every camp’s best source of new clients). This course is a mix of lecture-style presentations and hands-on experience.

    Camp professionals who take the “Social Media Marketing for Camps” course will return to work with an 18-month marketing plan and a solid understanding of how to find more great campers.

    1. An understanding of what online marketing tools are most effective (in terms of time and money)

    2. Develop an professional online marketing strategy that includes: how to target the right families, how to maximize your time and creating your own marketing magic with the most effective tool used in business

    3. Send each participant home with a Capture and Creation Plan for the following 18 months.

    Intended Audience

    • Day Camp
    • Outdoor Education
    • Business/Operations
    • Conference/Retreats
    • Owner/Executive/CEO
    • Financial Development
    • Resident Camp
    • Non-profit
    • Private