10/8 – 10/10: Secure New Acquisitions & Increase Retention Rates!

01/14/2014

Workshop Price: $700

You can have a state-of-the-art facility, the best-trained and most caring staff, plus a spectacular location … but without strong numbers of new and returning campers, the experience that you provide will be compromised.

The current competitive marketplace demands proactive strategies to develop new interest in your camp product and to significantly increase retention rates. Unfortunately, in both private and not-for-profit environments, these essential elements are not always prioritized and often happen because of “the way we’ve always done it.” Dangerous assumptions are made that new acquisitions will naturally evolve because you do good business with kids and that campers will automatically come back because they had a good time.

Not so! In order to bring your camp to true capacity, you must be deliberate and intentional about increasing the number of new and old campers that you serve each year.

During this 17-hour intensive workshop, you’ll scrutinize and refine every element of your current promotional routines to create a strategy that will, with diligence, move you to “profitability” and the enviable position of managing wait lists.

STOP the trend of dwindling inquiries and fewer returning campers. REGISTER NOW. Complete your homework assignments, collect all of your current promotional collateral, and open yourself to proven systems and methodologies that will get results. With team input and facilitator guidance, you’ll create your own pragmatic, year-round, step-by-step “blue print for success” that will enable you to secure new acquisitions and increase retention.

ABOUT THE AUTHOR

Frost Valley YMCA

Frost Valley YMCA is a 5,500-acre, year-round camp - There's something for everyone here in the Valley. From group and family retreats to overnight camps to horse camps to teambuilding, we've got you covered. School groups love taking a three-night field trip to explore the natural world and learn about the environment and their classmates. Family weekends are the perfect getaway for the young and the young at heart. Teambuilding retreats afford corporate, collegiate, religious, and other groups the opportunity to challenge themselves and effectively work toward common goals. In the summertime we're where kids and teens gain independence, explore the world, and make lifelong friends through various camps such as traditional sleepaway camp, farm camp, horse camp, adventure trips, and day camp. Call (845)985-2291 or email info@frostvalley.org to learn more today!